Fundamentals of Strategic Management

This book offers a concise and ordered introduction to the core issues of the management model known as Strategic Management. It is conceived for higher education in Business Administration and Management and related degrees, following the teaching methods of the European Higher Education Area.

This book offers:

• Provides a structured introduction to the main concepts and problems of Strategic Management. 
• Adapts its content and pedagogy to the European Higher Education Area teaching model. 
• Serves as a practical reference for executives and advisers responsible for managing and guiding firms.